The global water crisis is a crisis of mismanagement. Indiscriminate use of water and the “flush and forget” mindset has worsened the crisis by adding the pollution challenge. This has severe implications on the society, especially the poor, its health and socio-economic well-being. Take for instance India where about 85 per cent of urban sewage goes untreated, polluting water supply sources like rivers, lakes and groundwater. And remember polluted water is the biggest killer of babies (infants).